Southern Luv BBQ — Short Form Scripts, Aug to Sep 2026

01

You can tell in ten seconds

In The Room 24s Tue Aug 11 · 11:30 ET

Hook

You ever get the manager who asks nothing?

THE TEN SECOND TEST

#	Time	Line	On screen
1	0.0-2.5s	You ever get the manager who asks nothing?	THE TEN SECOND TEST
2	2.5-10.0s	Hi, everything alright over here? Great. Enjoy.	—
3	10.0-16.0s	He asked me nothing. That is not hospitality. That is a checkbox.	—
4	16.0-24.0s	First time here? What are we celebrating? Alright, I got you.	ASK, THEN COOK

Caption

Ten seconds at the door tells you everything. We are not checking a box. We are asking who you are and what you came for, and then we cook for that. Mon through Sat, Citrus Park.

#TampaBBQ #CitrusPark #TampaEats #SouthernLuvBBQ #BBQ #TampaBay

Call to action Visit — Come see for yourself. Citrus Park, Mon to Sat.

Shoot During service, 12-1pm · batch P1

Cast Essi Tadrus, Counter, Guest

Props Towel, Metal tray

The reference we built this on

@the30rule Instagram · Jul 22

362,441 views 11.8x their average 4% engagement

Have you guys ever had that interaction with the manager at a restaurant?

Watch the original See the breakdown

What we borrowedAsk a question every diner recognises, act out the weak version, then show yours.

What we changedHe tells other restaurants what they get wrong. Essi only shows how we do it here.

02

Reactive shell, week one

Smoke & Jokes 16s Thu Aug 13 · 17:30 ET Time sensitive

Hook

Somebody explain this one to me.

EXPLAIN THIS TO US

#	Time	Line	On screen
1	0.0-3.0s	Somebody explain this one to me.	EXPLAIN THIS TO US
2	3.0-8.0s	[RELLENAR EN EL DIA: la explicacion cinica de la moda de esa semana]	—
3	8.0-16.0s	[RELLENAR EN EL DIA: una linea seca al fallar]	—

Caption

We work with our hands. The internet moves faster than we do. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #SouthernLuvBBQ #BBQ #TampaEats

Call to action Engage — Tell us what we got wrong in the comments.

Shoot Before service, 9:30-10:45am · batch R1

Cast Counter, Pit

Props Phone, Cutting board

The reference we built this on

@benchin_bricky Instagram · Jul 21

1,327,275 views 15.2x their average 7% engagement

How do all these female influencers get so many followers so quickly?

Watch the original See the breakdown

What we borrowedWorking people in uniform trying to figure out an internet trend, then failing at it on camera.

What we changedBricklayers become pit crew. The joke is that we cannot keep up, never that you shouldn't.

03

The documentary

Built To Last 15s Fri Aug 14 · 11:30 ET

Hook

Getting ready for the documentary about my smokehouse.

THE DOCUMENTARY

#	Time	Line	On screen
1	0.0-5.0s	Getting ready for the documentary about my smokehouse.	THE DOCUMENTARY
2	5.0-10.0s	Twenty years of pecan wood. Every single morning.	—
3	10.0-15.0s	Chef, the ice machine is out again. Yeah. Alright. Coming.	—

Caption

Pecan wood every morning. Ice machine every other morning. Both are the job. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #SouthernLuvBBQ #Pitmaster #TampaEats #BBQ

Call to action Order on Toast — Order pickup on Toast.

Shoot After close, 8-9pm · batch B2

Cast Essi Tadrus, Counter

Props Pecan wood

The reference we built this on

@mylifeassugar_ Instagram · Jul 22

353,436 views 9.6x their average 5% engagement

Preparing for my Netflix documentary on how I built a seven-figure nursing business... then almost lost it in my divorce.

Watch the original See the breakdown

What we borrowedSay something grand with a straight face, then let something ordinary puncture it.

What we changedHers was a fake Netflix documentary. Ours is pecan wood and a broken ice machine.

04

The brisket drill

Smoke & Jokes 30s Sat Aug 15 · 17:30 ET

Hook

Silent — text on screen only

POV: THE BRISKET IS READY

#	Time	Line	On screen
1	0.0-2.0s	no dialogue	POV: THE BRISKET IS READY
2	2.0-12.0s	Go go go. Not that one. Where is the paper. That is my lunch.	—
3	12.0-20.0s	Everybody stop. There is a method. We have a method.	—
4	20.0-30.0s	Today I ran our first ever brisket drill. It went well. Nobody listened, but it went well.	—

Caption

We have a method. The method has opinions. Brisket is out Mon through Sat until it runs out.

#TampaBBQ #CitrusPark #Brisket #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Order ahead on Toast before it runs out.

Shoot Before service, 9:30-10:45am · batch B1

Cast Essi Tadrus, Pit, Counter, Prep

Props Timer, Slicing knife, Butcher paper, Metal tray

The reference we built this on

@im_roy_lee Instagram · Jul 25

1,708,521 views 9.4x their average 7% engagement

POV: your office has a fire drill

Watch the original See the breakdown

What we borrowedA POV card, the crew doing the exact opposite of the rule, then the boss explaining himself to camera.

What we changedAn office fire drill becomes a brisket drill. Essi loses control, never his dignity.

05

The door

In The Room 14s Tue Aug 18 · 11:30 ET

Hook

Silent — text on screen only

POV: YOU OPEN OUR DOOR

#	Time	Line	On screen
1	0.0-2.5s	no dialogue	POV: YOU OPEN OUR DOOR
2	2.5-7.0s	no dialogue	—
3	7.0-11.0s	no dialogue	—
4	11.0-14.0s	no dialogue	YOU SMELL IT BEFORE YOU SEE IT

Caption

You smell it before you see it. That is the whole pitch. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #TampaEats #SouthernLuvBBQ #BBQ #TampaBay

Call to action Visit — Come stand in it. Citrus Park, Mon to Sat.

Shoot Pit hour, 7:30-9:00am · batch B1

Cast Counter

Props Metal tray, Sauce

The reference we built this on

@hiddenhousecoffee Instagram · Jul 22

75,325 views 5.9x their average 4% engagement

(sin dialogo)

Watch the original See the breakdown

What we borrowedNo dialogue at all. A title card, then an everyday task shot like it matters enormously.

What we changedA barista's morning rush becomes our first slice, our last tray and our closing time.

06

Reactive shell, week two

Smoke & Jokes 18s Thu Aug 20 · 17:30 ET Time sensitive

Hook

Sorry, can I change one thing on this?

#	Time	Line	On screen
1	0.0-3.0s	Sorry, can I change one thing on this?	—
2	3.0-9.0s	Of course. No problem at all.	—
3	9.0-18.0s	[RELLENAR EN EL DIA: la lectura equivocada, sobre la tendencia viva de la semana]	—

Caption

Change whatever you want. We will overthink it back here. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Build it your way on Toast.

Shoot Before service, 9:30-10:45am · batch R2

Cast Counter, Pit, Prep

Props Metal tray

The reference we built this on

@nyc_gyro Instagram · Jul 22

607,135 views 53.2x their average 3% engagement

Hey, sorry, my fiance doesn't like cucumbers on his gyro.

Watch the original See the breakdown

What we borrowedA normal counter request, played completely straight, then misread by the crew out back.

What we changedTheir punchline was about a relationship. Ours lands on the crew, never on the guest.

07

We did not know how

Built To Last 28s Fri Aug 21 · 11:30 ET

Hook

When we started, I burned more brisket than I sold.

WE DID NOT KNOW HOW

#	Time	Line	On screen
1	0.0-6.0s	When we started, I burned more brisket than I sold.	WE DID NOT KNOW HOW
2	6.0-16.0s	Now people drive across the bay for it.	—
3	16.0-24.0s	The part that never got easier is the fire. You cannot rush a fire.	—
4	24.0-28.0s	no dialogue	STILL THE SAME FIRE

Caption

We burned a lot before we got it right. The fire still sets the pace, not us. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #Pitmaster #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Order pickup on Toast.

Shoot After close, 8-9pm · batch B2

Cast Essi Tadrus

Props Pecan wood

The reference we built this on

@creditstephy Instagram · Jul 24

94,784 views 2.1x their average 5% engagement

Hace cuatro anos comenzamos este proyecto y no sabiamos absolutamente nada, ni cortar carne, ni de donde comprar.

Watch the original See the breakdown

What we borrowedName what you could not do at the start, show where you are now, admit what never got easier.

What we changedA butcher shop's origin story becomes ours. No revenue figures, ever.

08

Ask the crew

Smoke & Jokes 26s Sat Aug 22 · 17:30 ET

Hook

Asking the crew what they would smoke in one hour.

ONE HOUR ONLY

#	Time	Line	On screen
1	0.0-4.0s	Asking the crew what they would smoke in one hour.	ONE HOUR ONLY
2	4.0-9.0s	One hour? Nothing. You cannot rush it. Next question.	—
3	9.0-14.0s	Sausage. I would do sausage and I would not feel bad about it.	—
4	14.0-19.0s	I would make the mac and cheese and say it took twelve.	—
5	19.0-26.0s	Wrong. All of you. The answer is you wait. That is the answer every time.	—

Caption

We asked the crew. They all got it wrong. The answer is always that you wait. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #Pitmaster #SouthernLuvBBQ #TampaEats #BBQ

Call to action Engage — One hour, one smoke. What are you making? Tell us below.

Shoot Before service, 9:30-10:45am · batch B1

Cast Essi Tadrus, Pit, Counter, Prep

Props None

The reference we built this on

@realdrseattle Instagram · Jul 22

1,017,437 views 109.7x their average 11% engagement

Asking my coworkers what they would do if a hungry orphan child came in to ask for food.

Watch the original See the breakdown

What we borrowedOne odd question, then a fast cut through the whole crew answering from their own station.

What we changedThe original joked about hurting a child. Ours asks about meat and time. Nobody is the target.

09

What is on that wall

Built To Last 32s Tue Aug 25 · 11:30 ET

Hook

Hey, what is all that on the wall?

#	Time	Line	On screen
1	0.0-3.0s	Hey, what is all that on the wall?	—
2	3.0-14.0s	That one is from our first year. Nobody knew who we were. We entered anyway.	—
3	14.0-25.0s	My wife kept that one. I wanted to throw it out. She was right.	—
4	25.0-32.0s	Anyway. They do not cook the meat. Come on, I got a tray up.	—

Caption

Somebody asked about the wall. Turns out there is a story on it. They do not cook the meat, but they are ours.

#TampaBBQ #CitrusPark #SouthernLuvBBQ #Pitmaster #TampaEats #BBQ

Call to action Franchise — Want to build one of these in your town? Start here.

Shoot After close, 8-9pm · batch B2

Cast Essi Tadrus

Props None

The reference we built this on

@archiveofceos Instagram · Jul 23

430,767 views 6.2x their average 6% engagement

He gave a 10 second pitch that broke the internet.

Watch the original See the breakdown

What we borrowedAn unscripted question from someone else, and the owner simply answers it.

What we changedA stranger asking about a fish hat becomes a guest asking about the awards wall.

10

Reactive shell, week three

In The Room 22s Thu Aug 27 · 17:30 ET Time sensitive

Hook

Asking the crew the question everybody keeps asking us.

YOU ASKED. THEY ANSWERED.

#	Time	Line	On screen
1	0.0-4.0s	Asking the crew the question everybody keeps asking us.	YOU ASKED. THEY ANSWERED.
2	4.0-16.0s	[RELLENAR EN EL DIA: tres respuestas, una por persona, a la pregunta real de la semana]	—
3	16.0-22.0s	[RELLENAR EN EL DIA: la respuesta de la casa, en una linea]	—

Caption

You keep asking. So we asked the whole crew. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Order pickup on Toast.

Shoot Before service, 9:30-10:45am · batch R3

Cast Essi Tadrus, Pit, Counter, Prep

Props None

The reference we built this on

@realdrseattle Instagram · Jul 22

1,017,437 views 109.7x their average 11% engagement

Asking my coworkers what they would do if a hungry orphan child came in to ask for food.

Watch the original See the breakdown

What we borrowedOne odd question, then a fast cut through the whole crew answering from their own station.

What we changedThe original joked about hurting a child. Ours asks about meat and time. Nobody is the target.

11

Why pecan

Built To Last 24s Fri Aug 28 · 11:30 ET

Hook

Everybody asks why we burn pecan. Here is why.

WHY PECAN

#	Time	Line	On screen
1	0.0-3.0s	Everybody asks why we burn pecan. Here is why.	WHY PECAN
2	3.0-11.0s	Pecan burns slower than hickory and softer than mesquite. It does not fight the meat.	—
3	11.0-18.0s	Hickory shouts. Pecan sits underneath and waits.	—
4	18.0-24.0s	That is the whole argument.	NO SHORTCUTS

Caption

Pecan wood. Premium cuts. No shortcuts. Hickory shouts, pecan waits. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #Brisket #Pitmaster #SouthernLuvBBQ #TampaEats

Call to action Order on Toast — Order pickup on Toast.

Shoot Pit hour, 7:30-9:00am · batch B1

Cast Essi Tadrus

Props Pecan wood, Slicing knife, Butcher paper

The reference we built this on

@kafibbq Instagram · Jul 24

108,719 views 4.8x their average 3% engagement

You have to try this lamb by the half rack. I'll show you what it looks like.

Watch the original See the breakdown

What we borrowedShow the finished food first, explain the sourcing call behind it, then prove it with the cut.

What we changedHis argument was a lamb breed. Ours is pecan wood and sauce made in this kitchen.

12

The last tray

Smoke & Jokes 13s Sat Aug 29 · 17:30 ET

Hook

Silent — text on screen only

POV: ONE TRAY LEFT AT 7PM

#	Time	Line	On screen
1	0.0-2.5s	no dialogue	POV: ONE TRAY LEFT AT 7PM
2	2.5-8.0s	no dialogue	—
3	8.0-13.0s	no dialogue	—

Caption

When it is gone it is gone. Order ahead if you are coming late. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #SouthernLuvBBQ #TampaEats #BBQ #TampaBay

Call to action Order on Toast — Order ahead on Toast so you are not the one staring at an empty pass.

Shoot Before service, 9:30-10:45am · batch B1

Cast Pit, Counter, Prep

Props Metal tray

The reference we built this on

@hiddenhousecoffee Instagram · Jul 22

75,325 views 5.9x their average 4% engagement

(sin dialogo)

Watch the original See the breakdown

What we borrowedNo dialogue at all. A title card, then an everyday task shot like it matters enormously.

What we changedA barista's morning rush becomes our first slice, our last tray and our closing time.

13

It is not the brisket

In The Room 27s Tue Sep 01 · 11:30 ET

Hook

People think they come back for the brisket.

IT IS NOT THE BRISKET

#	Time	Line	On screen
1	0.0-4.0s	People think they come back for the brisket.	IT IS NOT THE BRISKET
2	4.0-11.0s	They do not. The meat has to be right. That is not why you drive out.	—
3	11.0-21.0s	You come back because somebody knew your name the second time. That is it. That is the whole thing.	—
4	21.0-27.0s	We are not selling meat. We sell a table you want to sit at again.	—

Caption

The meat has to be right. That is not negotiable. But you come back because somebody knew your name the second time.

#TampaBBQ #CitrusPark #TampaEats #SouthernLuvBBQ #Brisket #TampaBay

Call to action Order on Toast — Order pickup on Toast, or come sit down.

Shoot Before service, 9:30-10:45am · batch B1

Cast Essi Tadrus

Props None

The reference we built this on

@the30rule Instagram · Jul 24

183,826 views 5.7x their average 4% engagement

I think what's important is when you open a restaurant is to ask yourself the simplest of questions.

Watch the original See the breakdown

What we borrowedSplit screen. The owner argues on top while the kitchen proves it underneath.

What we changedHis claim was about ambience. Ours is about a table you want to sit at again.

14

Reactive shell, week four

Smoke & Jokes 12s Thu Sep 03 · 17:30 ET Time sensitive

Hook

Silent — text on screen only

[RELLENAR: rotulo POV de la semana]

#	Time	Line	On screen
1	0.0-2.5s	no dialogue	[RELLENAR: rotulo POV de la semana]
2	2.5-9.0s	no dialogue	—
3	9.0-12.0s	no dialogue	—

Caption

[RELLENAR EN EL DIA: una linea, sin emojis, sin precios]

#TampaBBQ #CitrusPark #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Order pickup on Toast.

Shoot Before service, 9:30-10:45am · batch R4

Cast Pit

Props None

The reference we built this on

@hiddenhousecoffee Instagram · Jul 22

75,325 views 5.9x their average 4% engagement

(sin dialogo)

Watch the original See the breakdown

What we borrowedNo dialogue at all. A title card, then an everyday task shot like it matters enormously.

What we changedA barista's morning rush becomes our first slice, our last tray and our closing time.

15

In defense of the paper tray

Built To Last 25s Fri Sep 04 · 11:30 ET

Hook

We owe an apology to butcher paper.

IN DEFENSE OF PAPER

#	Time	Line	On screen
1	0.0-3.0s	We owe an apology to butcher paper.	IN DEFENSE OF PAPER
2	3.0-12.0s	People want the fancy plate. The plate is doing nothing for you. It is just sitting there being a plate.	—
3	12.0-20.0s	Paper breathes. Paper takes the grease and gives it back to the bark. Paper is working.	—
4	20.0-25.0s	I want butcher paper everywhere. On my desk. Respect the paper.	—

Caption

Paper breathes. Paper takes the grease and gives it back to the bark. The plate is just sitting there being a plate.

#TampaBBQ #CitrusPark #Pitmaster #SouthernLuvBBQ #TampaEats #BBQ

Call to action Visit — Come see paper do its job. Citrus Park, Mon to Sat.

Shoot After close, 8-9pm · batch B2

Cast Essi Tadrus

Props Butcher paper

The reference we built this on

@mikemancusi TikTok · Jul 25

1,400,000 views 80.0x their average 14% engagement

We owe a collective society apology to the cubicle.

Watch the original See the breakdown

What we borrowedPassionately defend something everybody looks down on, and actually win the argument.

What we changedHe defended the office cubicle. We defend butcher paper.

16

No substitutions

Smoke & Jokes 19s Sat Sep 05 · 17:30 ET

Hook

Can I get the Cuban but with no pickles?

#	Time	Line	On screen
1	0.0-3.0s	Can I get the Cuban but with no pickles?	—
2	3.0-8.0s	Yes you can. Anything else?	—
3	8.0-19.0s	No pickles on the Cuban. Who is it? Do we know them? Is this about me?	—

Caption

You can have it your way. He will just need a minute to process it. Award winning Cuban, Mon to Sat.

#TampaBBQ #CitrusPark #CubanSandwich #SouthernLuvBBQ #TampaEats #TampaBay

Call to action Order on Toast — Order the Cuban your way on Toast.

Shoot Before service, 9:30-10:45am · batch B1

Cast Essi Tadrus, Counter, Prep

Props None

The reference we built this on

@nyc_gyro Instagram · Jul 22

607,135 views 53.2x their average 3% engagement

Hey, sorry, my fiance doesn't like cucumbers on his gyro.

Watch the original See the breakdown

What we borrowedA normal counter request, played completely straight, then misread by the crew out back.

What we changedTheir punchline was about a relationship. Ours lands on the crew, never on the guest.

17

The second time

In The Room 23s Tue Sep 08 · 11:30 ET

Hook

Ever come in twice and still feel like a stranger?

THE SECOND TIME

#	Time	Line	On screen
1	0.0-4.0s	Ever come in twice and still feel like a stranger?	THE SECOND TIME
2	4.0-12.0s	Hi, welcome in. What can I get started for you today?	—
3	12.0-17.0s	Nothing wrong with that. But he came in Tuesday too.	—
4	17.0-23.0s	Hot Texan again, or you feeling brave today?	THAT IS THE JOB

Caption

You came in Tuesday. Somebody here should remember that. That is the whole job. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #TampaEats #SouthernLuvBBQ #BBQ #TampaBay

Call to action Order on Toast — Order pickup on Toast, or come let us learn your order.

Shoot Before service, 9:30-10:45am · batch B3

Cast Essi Tadrus, Counter, Prep

Props None

The reference we built this on

@the30rule Instagram · Jul 22

362,441 views 11.8x their average 4% engagement

Have you guys ever had that interaction with the manager at a restaurant?

Watch the original See the breakdown

What we borrowedAsk a question every diner recognises, act out the weak version, then show yours.

What we changedHe tells other restaurants what they get wrong. Essi only shows how we do it here.

18

Reactive shell, week five

Smoke & Jokes 16s Thu Sep 10 · 17:30 ET Time sensitive

Hook

Alright, what is everybody doing this week?

WE ARE TRYING TO KEEP UP

#	Time	Line	On screen
1	0.0-3.0s	Alright, what is everybody doing this week?	WE ARE TRYING TO KEEP UP
2	3.0-8.0s	[RELLENAR EN EL DIA: la explicacion cinica de la moda de esa semana]	—
3	8.0-16.0s	[RELLENAR EN EL DIA: una linea seca al fallar]	—

Caption

We are always about a week behind. The brisket is on time though. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #SouthernLuvBBQ #TampaEats #BBQ

Call to action Engage — Tell us what we got wrong in the comments.

Shoot Before service, 9:30-10:45am · batch R5

Cast Counter, Pit, Prep

Props Phone

The reference we built this on

@benchin_bricky Instagram · Jul 21

1,327,275 views 15.2x their average 7% engagement

How do all these female influencers get so many followers so quickly?

Watch the original See the breakdown

What we borrowedWorking people in uniform trying to figure out an internet trend, then failing at it on camera.

What we changedBricklayers become pit crew. The joke is that we cannot keep up, never that you shouldn't.

19

The sauce is ours

In The Room 22s Fri Sep 11 · 11:30 ET

Hook

Every sauce on that wall was made in this kitchen.

ALL OF THEM. IN HERE.

#	Time	Line	On screen
1	0.0-3.0s	Every sauce on that wall was made in this kitchen.	ALL OF THEM. IN HERE.
2	3.0-11.0s	The Alabama white one nobody down here was making. So we made it. Now people ask for it by name.	—
3	11.0-17.0s	Scratch made since day one. That part has not changed.	—
4	17.0-22.0s	Take one home if you want. Same batch we cook with.	—

Caption

Scratch made since day one. Every bottle on that wall came out of this kitchen, including the Alabama white nobody else down here was making.

#TampaBBQ #CitrusPark #BBQSauce #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Grab a bottle when you order on Toast.

Shoot Pit hour, 7:30-9:00am · batch B3

Cast Essi Tadrus

Props Sauce, Pot

The reference we built this on

@kafibbq Instagram · Jul 24

108,719 views 4.8x their average 3% engagement

You have to try this lamb by the half rack. I'll show you what it looks like.

Watch the original See the breakdown

What we borrowedShow the finished food first, explain the sourcing call behind it, then prove it with the cut.

What we changedHis argument was a lamb breed. Ours is pecan wood and sauce made in this kitchen.

20

The sauce drill

Smoke & Jokes 28s Sat Sep 12 · 17:30 ET

Hook

Silent — text on screen only

POV: WE RAN OUT OF THE WHITE SAUCE

#	Time	Line	On screen
1	0.0-2.5s	no dialogue	POV: WE RAN OUT OF THE WHITE SAUCE
2	2.5-12.0s	We can just use the sweet one. We are not doing that. Nobody will notice.	—
3	12.0-20.0s	Everybody stop. We make more. That is the method. We have always made more.	—
4	20.0-28.0s	Today I ran our second ever drill. Same result. But the sauce got made.	—

Caption

Second drill. Same result. The sauce got made anyway, because that is the only answer. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #BBQSauce #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Order pickup on Toast.

Shoot Before service, 9:30-10:45am · batch B3

Cast Essi Tadrus, Counter, Pit, Prep

Props Sauce

The reference we built this on

@im_roy_lee Instagram · Jul 25

1,708,521 views 9.4x their average 7% engagement

POV: your office has a fire drill

Watch the original See the breakdown

What we borrowedA POV card, the crew doing the exact opposite of the rule, then the boss explaining himself to camera.

What we changedAn office fire drill becomes a brisket drill. Essi loses control, never his dignity.

21

We are not fast

In The Room 26s Tue Sep 15 · 11:30 ET

Hook

We are not a fast restaurant. On purpose.

WE ARE NOT FAST

#	Time	Line	On screen
1	0.0-4.0s	We are not a fast restaurant. On purpose.	WE ARE NOT FAST
2	4.0-12.0s	Everybody wants it in five minutes. I get it. I want things in five minutes too.	—
3	12.0-21.0s	That brisket has been on since last night. If I rush it, I am selling you something else.	—
4	21.0-26.0s	Smoked low. Loved long. That is the schedule.	—

Caption

That brisket has been on since last night. Rush it and we are selling you something else. Smoked low. Loved long.

#TampaBBQ #CitrusPark #Brisket #Pitmaster #SouthernLuvBBQ #TampaEats

Call to action Order on Toast — Order ahead on Toast and skip the wait.

Shoot Before service, 9:30-10:45am · batch B3

Cast Essi Tadrus

Props None

The reference we built this on

@the30rule Instagram · Jul 24

183,826 views 5.7x their average 4% engagement

I think what's important is when you open a restaurant is to ask yourself the simplest of questions.

Watch the original See the breakdown

What we borrowedSplit screen. The owner argues on top while the kitchen proves it underneath.

What we changedHis claim was about ambience. Ours is about a table you want to sit at again.

22

Reactive shell, week six

Built To Last 15s Thu Sep 17 · 17:30 ET Time sensitive

Hook

[RELLENAR: la frase epica de la semana sobre la casa]

#	Time	Line	On screen
1	0.0-5.0s	[RELLENAR: la frase epica de la semana sobre la casa]	—
2	5.0-10.0s	[RELLENAR: la segunda linea, todavia solemne]	—
3	10.0-15.0s	[RELLENAR: la interrupcion mundana de esa semana]	—

Caption

[RELLENAR EN EL DIA: una linea, sin emojis, sin precios]

#TampaBBQ #CitrusPark #SouthernLuvBBQ #Pitmaster #TampaEats

Call to action Franchise — Want to build one of these in your town? Start here.

Shoot Before service, 9:30-10:45am · batch R6

Cast Essi Tadrus, Counter

Props None

The reference we built this on

@mylifeassugar_ Instagram · Jul 22

353,436 views 9.6x their average 5% engagement

Preparing for my Netflix documentary on how I built a seven-figure nursing business... then almost lost it in my divorce.

Watch the original See the breakdown

What we borrowedSay something grand with a straight face, then let something ordinary puncture it.

What we changedHers was a fake Netflix documentary. Ours is pecan wood and a broken ice machine.

23

Closing time

In The Room 15s Fri Sep 18 · 11:30 ET

Hook

Silent — text on screen only

POV: EIGHT O'CLOCK

#	Time	Line	On screen
1	0.0-2.5s	no dialogue	POV: EIGHT O'CLOCK
2	2.5-9.0s	no dialogue	—
3	9.0-15.0s	no dialogue	BACK AT ELEVEN

Caption

Eight o'clock, lights out, chairs up. Back at eleven tomorrow. Closed Sundays. Citrus Park.

#TampaBBQ #CitrusPark #TampaEats #SouthernLuvBBQ #BBQ #TampaBay

Call to action Order on Toast — Order ahead on Toast for tomorrow.

Shoot After close, 8-9pm · batch B2

Cast Counter

Props Towel

The reference we built this on

@hiddenhousecoffee Instagram · Jul 22

75,325 views 5.9x their average 4% engagement

(sin dialogo)

Watch the original See the breakdown

What we borrowedNo dialogue at all. A title card, then an everyday task shot like it matters enormously.

What we changedA barista's morning rush becomes our first slice, our last tray and our closing time.

24

The first slice

Smoke & Jokes 14s Sat Sep 19 · 17:30 ET

Hook

Silent — text on screen only

POV: THE FIRST SLICE OF THE DAY

#	Time	Line	On screen
1	0.0-2.5s	no dialogue	POV: THE FIRST SLICE OF THE DAY
2	2.5-9.0s	no dialogue	—
3	9.0-14.0s	no dialogue	—

Caption

First slice of the day. We all show up for it. Then we go back to work. Citrus Park, Mon to Sat.

#TampaBBQ #CitrusPark #Brisket #SouthernLuvBBQ #TampaEats #BBQ

Call to action Order on Toast — Order pickup on Toast.

Shoot Pit hour, 7:30-9:00am · batch B3

Cast Essi Tadrus, Pit, Counter, Prep

Props Slicing knife, Butcher paper

The reference we built this on

@hiddenhousecoffee Instagram · Jul 22

75,325 views 5.9x their average 4% engagement

(sin dialogo)

Watch the original See the breakdown

What we borrowedNo dialogue at all. A title card, then an everyday task shot like it matters enormously.

What we changedA barista's morning rush becomes our first slice, our last tray and our closing time.

Short Form.
Six Weeks.

You can tell in ten seconds

Reactive shell, week one

The documentary

The brisket drill

The door

Reactive shell, week two

We did not know how

Ask the crew

What is on that wall

Reactive shell, week three

Why pecan

The last tray

It is not the brisket

Reactive shell, week four

In defense of the paper tray

No substitutions

The second time

Reactive shell, week five

The sauce is ours

The sauce drill

We are not fast

Reactive shell, week six

Closing time

The first slice

Every reference, in one place